Ordering / Prototype review
How to Review a Custom Deal Toy Prototype
The short answer
Before approving a custom deal toy prototype, compare it with the approved artwork and specifications. Review the overall proportions, inscription, finish, assembly and stability. Collect your team's comments into one clear response, resolve any questions, and state exactly what is approved and what still needs confirmation.
- Review the sample and specifications
- Collect one consolidated team response
- Resolve corrections and open questions
- Record the exact production decision
A useful review does not have to produce a list of revisions. It needs to establish what will be made and whether everyone is ready to proceed.
What are you being asked to approve?
Start by confirming the sample's purpose. Is this the proposed production version, a model showing shape and scale, or a sample of a particular finish? Ask which features are final and which are placeholders.
Keep the latest approved artwork, dimensions, wording and material specifications alongside the sample. If you are looking at an earlier version, a correct piece can appear to have a mistake.
Agree on who approves the design and who verifies the transaction information. Those responsibilities may belong to different people. One coordinator should collect the answers and send the production decision.
Does the whole piece communicate the idea?
Before concentrating on individual details, look at the overall presentation.
Does the piece communicate the idea you approved? Do the main elements feel proportionate? Is the inscription easy to find? Does the object look balanced on its base?
View it from the front and from the angles at which it will normally be displayed. If you have the sample in hand, place it on a desk or shelf at a realistic viewing distance. Check the stated dimensions rather than relying on the apparent size in a photograph.
Then move closer. A recognizable shape can lose its effect if the feature that identifies it becomes too small or is obscured by another component.
For architectural examples of these decisions, see From a Building to a Deal Toy.
Is every word and logo correct?
Review the inscription separately. Sculptural details naturally attract attention, but the transaction information deserves its own check.
Compare the sample with the approved text, line by line:
- Company and recipient names, including spelling and punctuation
- Transaction wording, figures, currencies and dates
- The correct versions of logos
- Relative logo size, placement and any agreed hierarchy
- Line breaks, alignment and text that may be too small to read comfortably
Use the intended viewing distance. Enlarging a photograph can help locate a defect, but it does not prove that the lettering will be readable on the actual piece.
If the prototype carries placeholder wording or a blank plaque, approve the final inscription proof separately. Record that it is still outstanding.
Do the finish and assembly match the specification?
Look at the whole construction, including the sides, back and underside where appropriate.
Check color and finish against the agreed references. Notice whether different components work together: a reflective panel beside a matte sculpture, for example, may appear different from the rendering. Photographs, lighting and screens can also change the appearance. Ask for another view or a physical finish sample when an important question remains unresolved.
For assembly, look for alignment, consistent spacing and clean joins. Is the model straight on the base? Are clear panels positioned correctly? Is visible adhesive or an unexpected gap distracting from the design?
With an in-hand sample, place it on a flat surface and check whether it sits evenly during ordinary handling. Ask the supplier to confirm attachment strength and any vulnerable features. Do not pull or bend delicate parts to test them yourself.
The materials guide explains why a photograph alone may not establish the actual material or finish.
Which checks need a physical sample?
Photographs and video may be enough for some client reviews. Ask for views that answer the actual questions: front, back, sides, a close view of the inscription and a view showing scale. A short video can clarify depth and the relationship between components.
An in-hand sample is more useful when weight, tactile finish, balance or the experience of handling the piece is important to the decision. Discuss that need before the review stage so that sample delivery is included in the schedule.
If you are reviewing remotely, identify the checks the supplier will make physically. Do not treat a photograph as evidence that every attachment or stability question has been resolved.
Is the issue a correction, a preference or a question?
It helps to describe why something concerns you.
An incorrect name or a missing element is a correction. A request to change a pose or make a base smaller is a design revision. A question about what a particular detail represents may need an explanation before anyone decides what to do.
These are all valid subjects for review. They simply call for different responses.
Send clear photographs with the relevant area marked, and explain the result you want. “Can this lettering be easier to read at normal desk distance?” gives the designer more useful information than “The front does not look right.”
What can an unfamiliar detail tell you?
On one sculptural project inspired by Washington Crossing the Delaware, the client liked the prototype but asked about the figures' headwear and an object near the bow.
The discussion returned to the original painting and the relief that had inspired the design. The headwear represented caps and head scarves; the object represented a setting pole.
With that context, the client chose to retain the details because they preserved fidelity to the painting and the relief. The review gave the client a clearer understanding of the design and supported approval of the piece as it stood.
You do not need to recognize every detail in a design. Asking the question is part of reviewing it properly.
What would a requested revision involve?
Ask whether a change affects artwork, finishing, assembly or the modeled form itself. The answer helps establish the next approval step.
Some changes can be handled in a production file or finishing instruction. Others may require additional modeling, tooling or another sample. The implications depend on the construction and the stage already reached.
Ask the supplier to explain:
- What will change
- Whether there is an additional cost
- How the delivery schedule is affected
- What you will review to confirm the result
Make these questions part of the general approval process. A requested change should be judged by what it accomplishes and what is needed to carry it out.
How should you communicate the production decision?
Consolidate comments before sending them. Resolve conflicting preferences within the team so that the supplier receives one current set of instructions.
Use a dated response that identifies the sample and artwork version. Choose a clear outcome:
Approved as shown. Identify the version approved and any separately approved inscription or finish reference.
Corrections requested; confirmation required before production. List each correction and agree on the evidence needed, such as an updated proof, photographs or another sample. State who will release the order after those checks.
Not yet approved. Identify the unresolved questions and the next decision needed.
If you use “approved subject to corrections,” spell out the conditions and whether production must wait for confirmation. Avoid leaving an unresolved question inside an otherwise general approval.
A final prototype approval checklist
- The sample's purpose, version and any placeholders are clear
- The concept, proportions and stated dimensions have been checked
- Names, wording, figures, dates and logos have been verified
- Material, color and finish questions have been resolved
- Alignment, joins and assembly have been reviewed
- In-hand stability checks are complete, or the supplier has confirmed them
- Unfamiliar details have been explained
- Changes have a defined cost, timing and verification method
- One person has sent the team's clear production decision
Keep the approved artwork, reference photographs and final feedback with the project record. They give everyone a shared reference for the production version.
Related reading
Put the ideas to work
Have a deal worth remembering?
Share the achievement, audience, quantity, timing and budget. You do not need a finished concept.
Ask John a question →For commissioned projects, I work with the creative team at Polaris Custom Awards.